CIPS Scores 99% Delivery Accuracy in Annual Audit

LOS ANGELES, California – March 16, 2011 - Certified Audit of Circulations (CAC) has reported its 2011 audit results for CIPS Marketing’s weekly household distribution throughout California. The new audit results reveal CIPS distribution accuracy levels at a level not seen through other delivery services or channels.

The audit, which included comprehensive delivery audits and extensive consumer surveys, concluded the following:

• CIPS Delivery Accuracy
  99.0%
• CIPS Product Received In Good Condition
  99.2%
• Consumers Enjoy Receiving CIPS-delivered TMC Packages
  88.7%
• Consumer Purchasing Influenced by CIPS-delivered TMC Packages
  79.5%
• Consumers Do Not Subscribe to Any Newspaper
  91.0%

Kennedy Higdon, Vice President at CIPS Marketing, said “These exceptional audit scores not only validate our accurate delivery to households, but they also offer factual insight into the high value of these advertising programs as the most effective tool to reach households who do not subscribe to a daily newspaper. And this presents a full factual endorsement of the CIPS delivery system versus the USPS and competing alternate delivery companies. Simply put, CIPS is the newspaper industry’s singular best choice for the delivery of alternate newspaper and TMC products. ”

CIPS Marketing Group, Inc. is the publishing industry’s largest and most trusted alternate newspaper and TMC distributor.  Its weekly distribution of more than 10 million unique TMC packages & advertising circulars to more than 6.5 million households is unprecedented. CIPS has developed the most comprehensive Quality Control systems and has designed the needed delivery and verification tools to comply with all delivery specifications, which include the strictest Do Not Deliver and Paper Pile-Up standards in the industry. CIPS employs the most qualified operational leadership and expertise, and enjoys the industry’s only perfect track record of successful TMC conversions.

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CONTACT:
Kennedy Higdon
khigdon@cipsmarketing.com
(310) 769-6900, ext 235
www.cipsmarketing.com