CIPS Marketing Expands Distribution of Hoy Fin De Semana by 40%

LOS ANGELES, California – September 27, 2010 - CIPS Marketing has partnered with the Los Angeles Times Media Group to increase the weekly distribution of Hoy Fin De Semana to more than 700,000 households.

CIPS and Hoy have utilized a sophisticated distribution methodology to identify specific households with a propensity to speak and read Spanish, ensuring higher readership and consumer engagement.

Kennedy Higdon, Vice President at CIPS, said “This extremely targeted address-specific delivery involved intense market research and analysis and requires the strongest delivery tools in the industry. With most Spanish publications simply blanketing entire zip codes without household-level discretion, only CIPS offers Spanish household-specific distribution in the market, giving our partners the clear cut competitive advantage in the nation’s largest Hispanic market”.

Drawing on more than 25 years of quality TMC distribution, CIPS is the most reliable and cost-effective distribution partner in the newspaper industry, now distributing to nearly 6 million packages per week - unprecedented in the industry. CIPS has developed the most comprehensive Quality Control systems and has designed the needed delivery and verification tools to comply with all delivery specifications, including the strictest Do Not Deliver and Paper Pile-Up standards in the industry. CIPS employs the most qualified operational leadership and expertise, and enjoys the industry’s only perfect track record of successful TMC conversions.

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CONTACT:
Kennedy Higdon
khigdon@cipsmarketing.com
(310) 769-6900, ext 235
www.cipsmarketing.com