Bakersfield Californian Switches to CIPS Marketing

LOS ANGELES, California – December 3, 2010 - The Bakersfield Californian is moving its weekly TMC distribution to CIPS Marketing. CIPS takes over distribution in January 2011.

Michael Boody, Circulation Director of The Bakersfield Californian, said “CIPS Marketing has an outstanding reputation of providing high quality TMC distribution. The Bakersfield Californian is looking forward to our new relationship.”

Pete Friedrich, Vice President at CIPS, said “We are looking forward to providing a well directed operation that affords the Bakersfield Californian the level of service that advertisers, consumers and newspaper executives expect and deserve. Each and every market has unique challenges, and the CIPS professional management team analyzes the market, builds extensive project management plans and implements programs that have proven to provide successful operations. Our goal remains the same - to improve service, introduce and utilize technology that will lead the industry, control costs for the newspaper advertising distribution channel, and to date, our clients’ testimonials prove that we are accomplishing our goals.”

CIPS Marketing Group, Inc. is the publishing industry’s largest and most trusted alternate newspaper and TMC distributor.  Its weekly distribution of more than 9 million unique TMC packages & advertising circulars to more than 6 million households is unprecedented. CIPS has developed the most comprehensive Quality Control systems and has designed the needed delivery and verification tools to comply with all delivery specifications, which include the strictest Do Not Deliver and Paper Pile-Up standards in the industry. CIPS employs the most qualified operational leadership and expertise, and enjoys the industry’s only perfect track record of successful TMC conversions.

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CONTACT:
Kennedy Higdon
khigdon@cipsmarketing.com
(310) 769-6900, ext 235
www.cipsmarketing.com