CIPS Marketing Group Reports Exceptional CAC Audit Results for 2010

LOS ANGELES, California – April 9, 2010 - Certified Audit of Circulations (CAC) has reported its 2010 audit results for CIPS Marketing’s weekly TMC distribution.

The audit period of January 29, 2010 through March 25, 2010, which included comprehensive delivery audits and extensive consumer surveys, concluded the following:

• CIPS Delivery Accuracy - 97.7%
• CIPS Product Received In Good Condition - 97.9%
• Consumers Enjoy Receiving CIPS-delivered TMC Packages - 93.1%
• Consumer Purchasing Influenced by CIPS-delivered TMC Packages - 84.0%
• Consumers Do Not Subscribe to Any Newspaper - 71.1%

Michael Lynch, President of CIPS Marketing, said “The distribution performance results reflected in our latest CAC audit continue to reinforce the operational expertise and technology advancements adopted by CIPS Marketing Group.  With the uncertainty of U.S. Postal Service cutbacks and probable elimination of Saturday delivery, advertisers will continue to have a reliable alternative capable of delivery 365 days per year.”

Drawing on more than 25 years of quality TMC distribution, CIPS is the most reliable and cost-effective distribution partner in the newspaper industry, now distributing to more than 5.5 million households per week. CIPS has developed the most comprehensive Quality Control systems and has designed the needed delivery and verification tools to comply with all delivery specifications, including the strictest Do Not Deliver and Paper Pile-Up standards in the industry. CIPS employs the most qualified operational leadership and expertise, and enjoys the industry’s strongest track record of successful TMC conversions.

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CONTACT:
Kennedy Higdon
khigdon@cipsmarketing.com
(310) 769-6900, ext 235
www.cipsmarketing.com